Debunking 5 Myths About Independent Filmmaking

1.) Distribution Deals Are Dead

Wrong - all the deals and more are there waiting to be had if your film follows the basic simple rules: that it tells a story, that it is reasonably priced, that you have cleared all the rights, especially the music rights, and if you have proper marketing materials. All films have an income potential. The trick is to ascertain what that income is, and then make your film for less.

2.) Best Filmmakers Have the Best Social Media Presence

Wrong - usually the best social media experts have the best social media presences - and ever so occasionally, one of them makes an average-at-best movie that grabs all the headlines. These debut filmmakers suddenly find themselves thrust under the glare of publicity everywhere from SXSW to Sundance to Cannes where they expose their 'secrets' - usually never to make a film again.

3.) Blair Witch Project and Paranormal Activity prove no budget movies can make a fortune

Wrong - both Blair Witch and Paranormal Activity had zillions of marketing dollars behind them. Which proves that any product, movie or otherwise, will be a commercial success if the marketing nous and budget is behind it.

4.) Cult Status is earned

Wrong - it is manufactured. The success artists are the ones that learn how to tell anyone and everyone that they are outstandingly talented geniuses. And they learn to do it in a way that the gullible public mops up.

5.) Conventional Wisdom No Longer Applies

Myths arrive from sweeping generalizations, as above, and show a common form of weak logic. Filmmakers who approach filmmaking with logic instead of blind ambition or emotion will be better placed to avoid the mythology surrounding the film industry.

As with any new venture, be it artistic or commercial, analyze your research carefully before venturing into a new project. Make certain any assumptions in your business plan are backed with data. Chances are much better that you will land on your feet after you leap.